“Living in L.A L.A Land” by KwazyLABS Wins PromaxBDA 2013 Award

by / Monday, 24 June 2013 / Published in Blog

PromaxBDA Global Excellence 2013  Announces “Living in L.A L.A Land – The Game” as Silver Winner for Technical Innovation

Tel AviV, Los Angeles, June 24

KwazyLABS, an award winning agency of innovative crowd games based in Tel Aviv, together with Yes DBS Satellite, Israel’s leading satellite television provider, have been awarded the Promax BDA Global Excellence 2013 technical innovation silver award for “Living in L.A L.A Land – The Game”. Promax BDA Global Excellence is an industry leading award for promotion, marketing and design, and is regarded the most prestigious award for creative endeavors in its field.

“We are honored and humbled by this award. The world of augmented reality is very exciting and opens up a new world of opportunities and challenges. Being recognized as technical innovators simply means that we are on the right track,” said Daled Dotan, founder and senior vice president of product & marketing at KwazyLABS.

Or Gottlib, head of new media at Yes DBS Satellite added, “I believe second screen apps hold a great opportunity for TV operators. This fruitful cooperation with KwazyLABS delivered a great product which enabled our viewers to extend their TV experience of a docu-reality drama into new realms of gaming while watching TV. I believe this kind of apps are just the beginning of this phenomenon and proud that we are amongst its pioneers.”

Living in L.A L.A Land – The Game is the first 2nd-Screen app in the world to use augmented reality. It is based on Vuforia – a leading Augmented Reality platform by Qualcomm.

The user experience of the game is quite unique: by simply pointing your mobile device’s camera at your tv screen, you capture frames from the show, watch them jump out of the tv and fly into your device. Next to that, you can engage in a social quiz game about the show, share your answers with friends on Facebook, and win prizes. This unique approach to 2nd-Screen is based on image processing and Augmented Reality technology, enabling the app to work with any standard tv, Tivoed content and YouTube clips.

The game accompanied the 2nd season of “Living in L.A L.A Land”, one of the most popular docu-reality shows in Israel. It tells the story of six young Israeli musicians, spending a few weeks in L.A., living together in a villa and competing each other for a contract in a well-known record production company. It’s produced By Endemol Israel and was broadcast on the Yes Comedy channel.

Living in L.A L.A Land – The Game is only one of several products developed by KwazyLABS, which specializes in combining technology, content and innovative user experience into crowd games for branding and promotion.

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